The Top 10 Must Use Shopify Apps in 2020

Read Time: 9 mins

Do you know why Shopify is trusted by over 1,000,000 businesses worldwide?

Well, it’s a strong system and that gives anyone a competitive advantage.

However, any great system can alone do so little.

You need a moat and we strongly believe that these Top 10 Must Use Shopify Apps will help you do so.

Now, I’m sure you’re thinking, what makes these apps so special?

Let me ask you a question

Have you ever come across this person who manages every aspect of their life just perfectly fine?

You look at them and you go, how do they even do it?

What’s their secret?

I did some digging, and it turns out, they follow an integrated approach to life.

They do everything in moderation, ignoring nothing, but also not overemphasizing anything.

Obviously, it sounds easier said than done.

But what does that have to do with this?

Every app that you will see here has been carefully curated, keeping in mind the core parts of every online business.

We understand there’s a ton you have to do and so we’ve tried to cover all the apps that shall help you with your daily tasks.

And that is what, my friend, makes this one so special from the rest.

Okay enough talking, let’s dive right in –

1.  WhatsApp Chat – Must use Shopify App in 2020 for Customer Service

WhatsApp Chat + Cart Recovery by Softpulse Infotech
Source :

If you have ever used WhatsApp for communication, you know it works. It’s fast, easy, and reliable.

Besides, isn’t live chat super convenient?

When you want to learn about a product or service, live chat is one of the easiest ways to do that.

You can chat in real-time and clarify questions or inquiries before placing an order.

Talking to a business doesn’t have to feel tough anymore.

Also, by using WhatsApp, you can assist your customers instantly by automated or guided methods.

Having automation in place, you can’t say it’s too much effort.

I could go on. But let me quickly share some science.

Source. –

About 79% of users love live chat.

Still not convinced?

Let’s talk about traffic.

We live in a fast-moving world and the instant sharing feature via WhatsApp helps send traffic to your site in a click.

The fact that customers can share products or pages outside of contacts is an added benefit.

Need a way to confirm your orders?

You can send a pre-approved automated WhatsApp template message to confirm them.

This makes it one of the top Shopify apps in 2020 for customer service.

Outstanding features

  • Offers unlimited chat options
  • Has Custom display options
  • Customers can share a product via WhatsApp

2. GST Invoice India – Must use Shopify App in 2020 for Accounting


If you’re not a numbers person, accounting haunts you. You don’t even wanna talk about it.

I get it, but trust me, this app will do the hard work for you.

GST Invoice India is an exceptional assistant for all Indian traders, and it works according to the Indian GST tax format.

You can download GST compatible invoices and manage code collection for TPS and HSN.

If you find the above terms overwhelming, don’t worry, you can refer to this article to understand the basics of GST.

With this must use Shopify app in 2020, you can generate invoices corresponding to match the GST when sending order data, and you no longer need to import data from third parties. 

Now, if you don’t yet see the significance of accounting and cash flow, here’s an interesting fact –

A survey by shows that 82% of small business failures were due to poor understanding or lack of cash flow management.


Don’t get me wrong.

I’m not saying that having this app will increase your survival rate for sure, but it does of course help.

Need your branding on the invoice?

You can add your brand identity to your invoice by modifying settings such as your company logo, full company name, approved signature support email, and more.

Most importantly, you can get a GST collection report with date range filters to manage and maintain your work.

All of this makes it one of the must use Shopify apps in 2020 for Accounting and Finance.

Outstanding features

  • Customized GST collection modes
  • Brand identification feature on invoice
  • Complete GST collection report

3. Printrove – Must use Shopify App in 2020 for Dropshipping

Printrove - Must use Shopify App in 2020 for Dropshipping

If you’re here for the first time, you’re probably guessing what Printrove is.

You can think of Printrove as a backstage to your online print on demand store.

With their app, you can list their products, make your own designs, and have them drop-shipped to your customers.

And all of this is completely white-labeled. It’s your brand, and only yours. They don’t come into the picture.

So cool no? There’s more.

You can customize each product to suit your brand and quickly start your business without any initial cost.

Worrying about cash-flow by stocking up inventory?

Well, there is no need to extensively manage an inventory with Printrove.

Besides, operations can be hard.

They reduce the burden of printing and delivery so you can focus on getting orders.

In the backend, they print, pack, and ship the product to the customer.

Outstanding features

  • Allows drop-shipping
  • Offers customized branding
  • You can pay COD

4. PushOwl – Must use Shopify App in 2020 for Web Push Notifications

PushOwl - Must use Shopify App in 2020 for Web Push Notifications

As the name suggests, they do just that.

PushOwl is a push notification platform for e-commerce repositories.

The app emphasizes on recovering abandoned carts and marketing automation for your e-commerce store. 

Don’t yet see its power?

I don’t blame you. Let me throw some light.

In 2019, the average cart abandonment rate was 77.13%. In other words, only 1 in every 4 customers actually finished their purchase.

If you’re already running a business, you know how hurting this is.

This is where PushOwl comes to the rescue.

Push notification example

They have integrated automation to recover your lost sales through recycling abandoned shopping carts, traffic warnings, purchases, price drops, and more.

It’s clearly one of the best must use Shopify apps in 2020 for Push Notifications.

Outstanding features

  • Cart recovery
  • Automated marketing

5. Klaviyo: Must use Shopify App in 2020 for Marketing Automation 

Klaviyo: Must use Shopify App in 2020 for Marketing Automation

An excellent email marketing tool, when combined with PushOwl and Privy, will serve as the best marketing combo.

If you are an experienced email marketer, then this is the app for you.

Moreover, selling your product requires taking a more personalized approach.

With Klaviyo, you can build centralized customer profiles and also analyze their behavioral patterns when it comes to shopping,

It also lets you build targeted marketing campaigns and send timely notifications to your customers via email or SMS.

Outstanding features

  • Integrates with other social media channels
  • Predictive analytics using data science

6. Privy ‑ Must use Shopify App in 2020 for Dropshipping for Exit Pop Ups

Privy ‑ Must use Shopify App in 2020 for Dropshipping for Exit Pop Ups

Ever tried to close a site but saw an interesting pop up that made you stay?

Well, what should I say, Privy makes it happen.

If you browse sites on the internet, you know exit pop-ups are everywhere and there’s a strong reason behind it.

Here’s an example that I came across and really liked.

Source –

I ended up spending a ton of time on their website and still read their blog.

It’s a last-ditch effort to keep your prospective customer on the page, or if not, at least collect their email.

With the Privy app, you can offer customized display types adapted to personalized mobiles.

Some examples include popup rotation gains, banners, pop-ups, scroll boxes, bulletin boards, and integrated forms for collecting emails.

Lastly, if you’re into marketing, you want to run A / B tests.

With Privy, you can run an automated A / B split tests to understand how minor changes are affecting conversion rates.

Outstanding features

  • Allows email marketing
  • Offers a customized campaign designer

7. SEO Manager by Vertov

 SEO Manager by Vertov - Top Shopify App in 2020

Do you know what’s the most underrated way to get traffic?

By targeting the Google homepage.

It’s underrated because it’s boring and the results take time to show.

But what’s the first thing you do when you don’t know the answer to something?

If you’re like me and the rest, you go to Google, which is why it received nearly 2.3 trillion searches this year.

Google received nearly 2.3 trillion searches this year.
Source –

The SEO Manager app helps you get found on Google when prospects search for your solution.

Besides, the app has over 15 unique features to use, which allow you to edit title and description, templatize your title, scan SEO glitches, and more.

Hence, this is one of the most preferred top Shopify Apps in 2020 for SEO.

Outstanding features

  • Allows sitemap management
  • Offers page speed integration with Google
  • Allows editing of titles and description 

8. SEO Image Optimizer – Auto SEO by Booster Apps

Images can make or break a site’s loading speed.

The bigger the file size, the higher the load time.

Images can make or break a site’s loading speed. The bigger the file size, the higher the load time.
Source –

But this not the end of story.

Guess what happens when there’s just a tiny 1-second delay in loading the site?

A 1 second delay reduces page views by 11%, decreases customer satisfaction by 16%, and eats away 7% of the coveted conversion rate.

Don’t worry, I won’t leave you hanging here.

Presenting the SEO Image Optimiser App.

Top Shopify Apps in 2020 - SEO Image Optimizer - Auto SEO by Booster Apps

It’s a one-click SEO installation in under 30 seconds and is highly beneficial when it comes to SEO optimization and image referencing. 

Outstanding features

  • Free SEO image optimization
  • One-click SEO installation

9. COD Verification by IVR call by Onjection Labs

Top Shopify Apps in 2020 - COD Verification by IVR call by Onjection Labs

If you want to start selling online, you should know that 1 out of every 3 COD orders is returned to the warehouses. 

While there’re a ton of ways to reduce rto losses, this app allows sellers to reduce fake orders by making automated calls to customers.

So how does it work?

Simply opt for automatic confirmation of COD orders via telephone; and this app will automatically call all of your customers and have the order confirmed.

As a result, your product returns are reduced, and you can save unnecessary shipping time.

Outstanding features

  • Reduces operating costs
  • Improves operational efficiency
  • Completely automates the COD order confirmation process

10. Google Ads and Smart Shopping by AdNabu

Top Shopify Apps in 2020 - Google Ads and Smart Shopping by AdNabu

If you’re just starting with Google AdWords, chances are you’re overwhelmed.

There are many good practices to follow when creating and managing your AdWords campaigns.

Yes you can do it by yourself, but often new advertisers and agencies miss out on these opportunities.

In the process, you also end up spending a lot of money.

Besides, managing an e-commerce activity is difficult because there are potentially thousands of unique products.

The number of bids and keyword changes is vast and confusing to manage manually.

AdNabu complements Adwords’ best practices with long experience and extensive testing.

Each campaign created in AdNabu is guaranteed to have all of the Google AdWords best practices. 

Most conversion tracking redirects are automatically redirected, and common errors in purchase flows are reduced.

And this is the best part.

A Google certified specialist is also available to help you with advice and strategic information.

Outstanding features

  • Increases sales with Google PPC
  • Avoids mistakes and saves time
  • Dedicated customer support


Shopify gives you the power to increase versatility by making the most of various Shopify Marketplace apps.

While this is not an exhaustive list, these 10 must use Shopify apps in 2020 discussed above, are built to help you increase your sales, build customer loyalty, and establish your reputation for e-commerce.

The whole idea is to drive maximum traffic to your site, improve conversation rates, eventually leading to a rise in your sales graph.

And Shopify, to this regard offers a multitude of options you can choose from to cater to your eCommerce store. 

Let me know your favourite Shopify Apps in the comments below.

Salil Panikkaveettil

Salil Panikkaveettil

Salil Panikkaveettil is the Co-Founder and CEO of AdNabu. AdNabu helps improve sales in Google Ads for eCommerce companies. If you are running search, shopping, or display campaigns in Google Ads, this software will be able to increase your sales.

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